But with a sizzling summer heat wave sending temperatures soaring, we know even more folks will be flocking to favorite ice cream shops to dig in chill out.
Suddenly, the world feels so happy when walking into Reasons To Be Cheerful in West Concord, Mass.
Owner Phil Rosenfield originally looked at a farmland location in Sudbury, but he fell in love with the Hudson community and knew the Main Street location would be the place for families to gather and spend quality time together.
Reasons To Be Cheerful has been a summer staple for West Concord since Jill Block and Wade Rubinstein opened it in 2010, but the couple will be handing over their ice cream scoops to a new pair of hands this summer.
When we want the best possible ice cream, we make our own at home, but when desperation or convenience are at hand, we love Reasons to be Cheerful, in Concord. Fresh and unexpected flavors on an ever-changing menu and a wonderfully friendly staff make it a great shop to cool the summer heat.
Once again, we think the Concord Police Department is on to a good thing with its new initiative to issue “citations” for good behavior like wearing seat belts, yielding to pedestrians in crosswalks and wearing bicycle helmets.
Getting a ticket from police in one Massachusetts town isn't necessarily a bad thing.
Chief Joseph O’Connor and the Concord Police Department have begun issuing citations for good behavior.
Ice cream was provided to all by Wade Rubinstein, owner of Reasons to be Cheerful of Concord who has donated his ice cream and time every year for Camp Erin Boston.
On the first warm day of spring, I walk up the steps of the white porch that frames the front of an old Victorian house. Two friends talk leisurely on a bench, enjoying small cups of slowly melting ice cream. I open the front door and am greeted by a happy tune, a bit of laughter, and bright blue and white beadboard walls. In an instant it seems I’ve gone from city to beach. I can almost smell the saltwater and hear the crashing of the waves. But I didn’t just drive out to the Cape. I left Boston on Route 2, crossed 128, and landed in Concord.
On a brutally cold day, the hot cocoa sign outside Reasons to Be Cheerful is an irresistible invitation.
QuestionsForLiving interview with Wade Rubinstein owner of Reasons to Be Cheerful in Concord, MA. Wade’s interview, September 11, 2013 discusses his questions for creating delicious ice cream, leading a successful business, and supporting the community through commerce.
Can we get personal for a moment: are you happy in your job? Would you like to make a major move and try something new? Tonight we've got inspiration for you: the stories of career changers who took the leap from the same old same old to risky new ventures. We'll see how former Boston Herald Inside Track gal Laura Raposa is cooking up a new life in the food world, meet a marketing man turned fight trainer, and see how former Patriots great Matt Light is transitioning from the gridiron to life after football.
This scrappy city is more than just colleges, cobblestones and crazy sports fans—its food and booze scenes rival LA and New York. Here’s the gourmand’s guide to Beantown.
The scoop on the best flavors at local ice creameries, from mocha almond assault and burnt marshmallow to fresh raspberry
With the popularity of the Dark & Stormy cocktail, a mix of Gosling's Black Seal Rum and ginger beer, doesn't a Dark & Stormy flavored ice cream sound enticing? It does to me and I recently had the opportunity to sample one, which turned out to be absolutely delicious.
So maybe the name of this brand new ice cream joint might make you think it’s a greeting card store, at least they didn’t decide to call it Hit Me With My Rhythm Stick instead*. I’d been following the blog which tracked the evolution of this from an idea up to its grand opening on Tuesday. I went with my dad who had the raspberry chip, while I went for Mocha Chip.
With summer-like temperatures sweeping through the area of late, Concordians are likely looking for a respite from the heat. Luckily for them Wade Rubinstein will soon be providing relief with some cool treats.
It could be all in the product he's taste-testing. But in fact, Wade Rubinstein is a man on a mission.