Reasons to be Cheerful in the news

See who's talking about us! If you have any press inquiries, please direct them to


Introducing Reasons to be Cheerful

From our very first days, let Wade take you on a tour through the shop!

Concord Patch

The Concord Patch followed our opening pretty closely. Guess they were as excited about our opening as we were!



The Boston Globe 

"CONCORD - Asked what his favorite ice cream flavor is, Wade Rubinstein responds that it’s like deciding which of his children he loves best. Except that Rubinstein has just two children, and he offers 28 flavors of ice cream, frozen yogurt, and sorbet in the display case at his new dessert café, Reasons To Be Cheerful."

- From Dream to Sweet Equity